Cold Stone Creamery is the latest brand to hop on the creamsicle trend of summer 2024 with the launch of its new Orange Cream Float. The new treat will also be joined by a new Root B*er Float and Classic Fudge Sundae, all of which are meant to celebrate National Ice Cream Day.
On Sunday, July 21, guests can take a trip back in time to their local soda shop to enjoy three retro-inspired treats. These limited-time desserts are meant to celebrate National Ice Cream Month, which is celebrated throughout July. The first of the retro treats is the new Orange Cream Float, which pairs FANTA orange soda with sweet cream ice cream and whipped cream on top. Similarly, the Root B*er Float pairs Barq’s Root B*er with French vanilla ice cream and a whipped cream topping. Finally, there's the Classic Fudge Sundae, which takes a generous portion of French vanilla ice cream and tops it with fudge, roasted almonds, whipped topping, and a sweet cherry.
Image Credit: Cold Stone Creamery
What Makes This Trend Stand Out
- Nostalgia-centric Marketing
- Cold Stone Creamery's embrace of retro-themed ice cream treats highlights the appeal of nostalgia-centric marketing in driving consumer engagement.
- Seasonal Limited-time Offers
- The introduction of limited-time offerings like the Orange Cream Float leverages the power of seasonal demand to boost sales and brand awareness.
- Classic Beverage Fusion
- Combining classic sodas with traditional ice cream sundaes creates innovative flavor fusions that marry the old with the new, attracting a wide range of customers.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can capitalize on consumer nostalgia by reintroducing retro flavors and classic combinations in modern formats.
- Marketing and Advertising
- Incorporating nostalgic elements in marketing campaigns offers unique branding opportunities to create emotional connections with consumers.
- Hospitality and Leisure
- The hospitality and leisure industry can enhance guest experiences with specialty, limited-time menu items that evoke fond memories and encourage repeat visits.
