In Singapore, 7-Eleven launched an affordable series of 7-Select Impossible meals that are chef-crafted and ready to eat. All of the meals can be purchased for less than S$6, with options including the 7-Select Impossible Minced Meat Noodles, Spicy Pineapple Burger and Meatball & Mash. The range includes a mix of globally and locally inspired meals, such as the Mexican-style Spicy Wrap, the Western-inspired Shepherd's Pie and Rendang Onigiri, a rendition of a popular Japanese rice ball snack; notably, the latter is the first-ever Impossible convenience dish available for under S$3.
These budget-friendly convenience meals help to make meatless options more accessible and convenient than ever before, and they promise to be just as well received by consumers as the 7-Select Impossible Deluxe Burger, which was launched earlier this year.
What's Driving This Trend
- Meatless Convenience Meals
- 7-Eleven Singapore's launch of affordable meatless meals is a trend that provides disruptive innovation opportunities for the plant-based food industry.
- Ready-to-eat Chef-crafted Meals
- The launch of 7-Select Impossible meals in Singapore offers disruptive innovation opportunities for companies within the ready-to-eat meals market.
- Affordable Global- and Local-inspired Meals
- The introduction of affordable, globally inspired meatless meals by a major convenience store chain presents disruptive innovation opportunities in the food industry for companies looking to develop and market similar products.
Who This Affects Most
- Plant-based Foods
- The launch of 7-Eleven Singapore's 7-Select Impossible meals highlights an opportunity for disruptive innovation in the growing plant-based food industry.
- Ready-to-eat Meals
- The launch of 7-Select Impossible meals in Singapore highlights an opportunity for disruptive innovation in the ready-to-eat meals industry.
- Convenience Stores
- Major convenience store chains may find an opportunity for disruptive innovation in the meatless convenience meals market, inspired by the success of 7-Eleven Singapore's 7-Select Impossible meals.
