Ready-to-Make Meatless Meals

ALTN's Frozen Meatless Meals Streamline Time in the Kitchen

Singapore's first locally made meat-free brand, ALTN, makes a range of easy-to-prepare frozen meatless meals that are ready to cook and packed with plant-powered sources of protein thanks to ingredients like peas, soy and fungus. Some of the products from the brand that help to simplify life in the kitchen include nuggets, gyoza, glutinous rice and spaghetti with sauce, all of which are meat-free. All of these options, which can be prepared from frozen, are vegan-friendly and generously seasoned.

With meatless eating growing in popularity, there's a demand for more plant-based alternatives than ever and the movement is not limited to westernized countries. Singapore, a hub of innovation for plant-powered foods, is catering to mixed palates with options that are both globally and locally inspired.

Frozen Meatless Meals
ALTN's frozen meatless meals streamlines time in the kitchen.
Plant-based Alternatives
The demand for plant-based alternatives has increased with the growing popularity of meatless eating.
Locally Made Meat-free Products
Singapore's ALTN is the first locally made meat-free brand that caters to mixed palates.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can explore creating more plant-based meal options to cater to the increasing demand for meatless alternatives.
Frozen Food
The frozen food industry can introduce more plant-based frozen meals to provide easy-to-prepare, healthy meal options.
Retail
Retailers can stock up on locally made meat-free products catering to mixed palates such as those produced by Singapore's ALTN.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 12%
Activity 19%
Freshness 11%