Thailand's Meat Zero makes meatless products for vegans, vegetarians and flexitarians, including plant-based spaghetti that is ready to enjoy in a matter of minutes. The product pairs tender spaghetti with ground "meat" in tomato sauce for a dish that's rich in fiber and protein, and free from cholesterol. Packaged in a 100% recyclable container, the dish is ready to place in the microwave at work or at home.
Meat Zero recently made its debut in Hong Kong and Thai food manufacturer CPF aims to make Meat Zero one of the top three alternative protein brands in Asia within the next three years. CPF has been perfecting its proprietary Plant-Tec technology for years and it replicates the look, taste and texture of meat to satisfy consumers across Asia.
Why This Trend Is Growing
- Plant-based Convenience Foods
- There is an opportunity for food companies to develop new prepackaged plant-based foods with added convenience for busy consumers.
- Competing with Meat Products
- As plant-based meats become increasingly popular, companies have the opportunity to compete with traditional meat products and provide alternatives to consumers.
- Sustainable Packaging
- There is an opportunity for companies to innovate and create more 100% recyclable packaging options for prepackaged foods.
Industries Being Reshaped
- Food Manufacturing
- Food manufacturing companies have the opportunity to enter the plant-based food market and develop new products that cater to consumer needs.
- Alternative Protein Production
- As the demand for alternative proteins grows, companies have the opportunity to invest in developing new technologies and production methods to meet consumer demand.
- Sustainable Packaging Manufacturing
- Companies in the packaging industry have the opportunity to innovate and develop more sustainable packaging options to meet the growing demand for eco-friendly products.
