HAPPIEE! Is a New Alternative Meat Brand from Growthwell Foods
Colin Smith — January 18, 2022 — Eco
References: growthwellfoods & greenqueen.hk
Growthwell Foods, the Singapore-based food manufacturer, has launched a new sub-brand by the name of 'HAPPIEE!' that will focus on plant-based food products. HAPPIEE! has debuted with an initial product selection of four different items.
The initial four products that HAPPIEE! has launched include soy-based popcorn chicken, soy-based chicken nuggets, konjac-based fish sticks, and konjac-based fish patties. Each of these products is available in multiple supermarkets and food retailers across Singapore.
On top of being plant-based and vegan, these products are also made to be fit for health-conscious consumers. All four of HAPPIEE!'s products are trans-fat-free and low in other fats. HAPPIEE! is committed to feeding "100 million across Asia with plant-based foods," as well as contributing to the overall sustainability of the food industry in Singapore.
Image Credit: HAPPIEE!, Growthwell Foods
The initial four products that HAPPIEE! has launched include soy-based popcorn chicken, soy-based chicken nuggets, konjac-based fish sticks, and konjac-based fish patties. Each of these products is available in multiple supermarkets and food retailers across Singapore.
On top of being plant-based and vegan, these products are also made to be fit for health-conscious consumers. All four of HAPPIEE!'s products are trans-fat-free and low in other fats. HAPPIEE! is committed to feeding "100 million across Asia with plant-based foods," as well as contributing to the overall sustainability of the food industry in Singapore.
Image Credit: HAPPIEE!, Growthwell Foods
Trend Themes
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Plant-based Meat Alternatives — Growthwell Foods' launch of HAPPIEE! brand offers four plant-based meat alternatives made with soy and konjac that cater to health-conscious consumers.
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Sustainable Food Production — HAPPIEE!'s commitment to sustainability and feeding 100 million across Asia with plant-based foods presents disruptive innovation opportunities for the food industry.
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Health and Wellness — HAPPIEE!'s trans-fat-free and low-fat plant-based products reflect the growing demand of health and wellness in the food industry.
Industry Implications
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Food Manufacturing — Growthwell Foods' launch of HAPPIEE! brand presents disruptive innovation opportunities for food manufacturers to invest in plant-based alternatives and sustainability.
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Retail — The availability of HAPPIEE!'s plant-based products in multiple supermarkets and food retailers across Singapore highlights a potential disruptive innovation opportunity for the retail industry to cater to the growing demand for plant-based and sustainable products.
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Sustainable Agriculture — HAPPIEE!'s commitment to sustainability and plant-based foods presents disruptive innovation opportunities for the agriculture industry to develop more environmentally friendly and sustainable practices.
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