MEAT ZER0 is on a mission to become the top alternative meat brand in Asia and offer an affordable alternative to real meat thanks to competitive pricing. The products are created to look, smell, feel and taste just like real meat and the product portfolio encompasses both ready-to-eat and uncooked options. There are plant-based chicken nuggets, plant-based minced pork and plant-based crispy pork that can be found from the brand at places like 7-Eleven, Makro and Lotus locations.
Prasit Boondoungprasert, CEO of Charoen Pokphand Foods reflects on changing consumer behaviors, noting, "Consumers have become more health-conscious. Some opt to control food intakes while others are losing weight. Some avoid meats on birthdays." MEAT ZER0 helps to satisfy a demand for accessibly priced meat alternatives in Asia.