With the rising demand for plant-based alternatives on the market, consumers are now spoiled for choice when it comes to plant-based meats and Biff's Plant Shack is devoted to offering jackfruit products as a lower cost, cleaner alternative to alt meats. The brand's range of jackfruit-based products includes a burger cutlet and newly reformulated jackfruit wings, both of which boast more than 50% whole-plant ingredients.
These meatless jackfruit products stand out to ingredient-conscious consumers who want to avoid processed plant-based meats. According to surveys from Biff’s and Vypr, 68% of consumers prefer these types of products to hyper-realistic meat alternatives.
Notably, Biff's Jackfruit 2.0 is sold frozen, which cuts retail prices by a third as compared to previously chilled options.
Key Themes Behind This Trend
- Rising Demand for Plant-based Alternatives
- Creating innovative and cost-conscious plant-based alternatives to alt meats can capitalize on the growing market demand.
- Ingredient-conscious Consumers
- Developing jackfruit-based products that offer clean, whole-plant ingredients can appeal to consumers seeking healthier, less processed options.
- Frozen Food Innovation
- Exploring frozen options for jackfruit products can lead to cost savings and increased affordability for consumers.
Where This Applies
- Plant-based Meat Alternatives
- Jackfruit-based products present a disruptive innovation opportunity within the plant-based meat industry by offering a lower-cost and cleaner alternative.
- Frozen Food Industry
- Introducing innovative frozen jackfruit products can disrupt the frozen food industry by providing more affordable and convenient plant-based options.
- Food Retail Industry
- Retailers can tap into the rising demand for plant-based alternatives by offering a variety of jackfruit-based products, potentially leading to increased sales and market share.
