The Jack & Bry unbreaded jackfruit fish fillet is a new product from the UK-based meat alternative brand that offers consumers an alternative to traditional seafood products.
Created in partnership with The Cornish Seaweed Company, the fish-inspired fillet features jackfruit to mimic the taste and texture of the white fish. The product appears as a very close substitute for the white fish and is expected to be a hit amongst plant-based consumers.
Jack & Bry's Founder and CEO Bryony Tina-Disbury commented on the unbreaded jackfruit fish fillet saying, "We’ve changed the minds of climate-conscious pizza eaters and burger lovers with our jackfruit pepperoni and gourmet jackfruit burgers; we now want to focus our efforts even further, beyond land and into the ocean with our world’s first jackfruit fish fillet."
Image Credit: Jack & Bry
What's Driving This Trend
- Plant-based Seafood Alternatives
- The rise of plant-based seafood substitute products presents an opportunity to disrupt the traditional seafood industry.
- Jackfruit-based Meat Alternatives
- Using jackfruit as a base for meat substitutes is a trend that could disrupt the meat industry.
- Partnerships for Sustainable Innovation
- Collaboration between plant-based and sustainable seafood companies presents an opportunity for disruptive innovation.
Who This Affects Most
- Plant-based Food
- The plant-based food industry has the potential to disrupt the traditional meat industry with innovative substitutes like jackfruit-based seafood products.
- Sustainable Seafood
- The sustainable seafood industry can form partnerships with plant-based companies to create innovative, climate-friendly alternatives to traditional seafood products.
- Food Science and Innovation
- The production of plant-based seafood alternatives requires food science innovation and presents opportunities for further research and development.
