Alt Fish Fillets

New F!sh is Made with Microalgae and Mycelium

New F!sh is the debut product from Koralo, a German fermentation startup developing alt seafood in South Korea, and it's a first-of-its-kind fish fillet in the country's alternative seafood category. Taking inspiration from the way fish naturally feed in the ocean, Koralo created a clean-label alt seafood product using a base of microalgae and mycelium.

The flaky, juicy New F!sh fillets were developed to suit local palates, all the while being low in calories and fat. Those who are looking for more nutritional benefits than seafood offers will be in luck—New F!sh is abundant in omega-3, proteins, probiotics, and Vitamins B2 and B12.

This versatile alt fish fillet can be grilled, steamed, stewed or fried for enjoyment in a wide range of recipes, and all without the risks associated with conventional seafood.

Clean-label Alt Seafood
The debut of New F!sh demonstrates the rise of clean-label alt seafood products that appeal to local palates.
Microalgae and Mycelium-based Products
Koralo's use of microalgae and mycelium to create New F!sh highlights the emerging trend of utilizing these ingredients in alternative seafood.
Nutrient-rich Alt Fish Fillets
New F!sh's abundance in omega-3, proteins, probiotics, and Vitamins B2 and B12 taps into the demand for more nutritional benefits in seafood substitutes.

Sectors Adopting This

Alternative Seafood
As Koralo introduces New F!sh, it disrupts the alternative seafood industry by offering a versatile, clean-label fish fillet with enhanced nutritional benefits.
Fermentation
Koralo's debut product represents the disruptive potential of fermentation in the development of sustainable and innovative alternative seafood.
Healthy Food Substitutes
New F!sh's low-calorie and nutrient-rich profile disrupts the market for healthy food substitutes by providing a clean-label alt fish option.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 51%
Freshness 22%