These Kathalfy jackfruit-based products are being offered by the India-based brand as a series of clean label food products perfect for consumers to add into their regular meal rotation. The shelf-stable products put jackfruit in the spotlight as a meat alternative, which is versatile enough to be used in a wide range of ways that perfectly mimic the texture of meat in a number of recipes. The products include the Jackfruit Malabar Curry, Jackfruit Tikka Masala, Jackfruit Makhani, Jackfruit Burger Patty and Jackfruit India Tikki, which are each minimally processed to ensure the utmost attention to nutrition.
Founder Aman Chhabra spoke on the Kathalfy jackfruit-based products saying, "We believe that nature already provides us enough resources that food need not be developed artificially in labs. Minimal processing of naturally available resources to make it a hassle-free experience and fit for human consumption is what we continue to work towards. We encourage people to really know their food and to always read the label when it comes to packaged food."
Image Credit: Kathalfy
Key Themes Behind This Trend
- Clean Label Food
- The Kathalfy jackfruit-based products are part of the clean label food trend, offering consumers natural, minimally processed options.
- Meat Alternatives
- The jackfruit-based products present a disruptive innovation opportunity in the meat alternatives market, providing a versatile and texture-mimicking option for plant-based diets.
- Shelf-stable Products
- Kathalfy's jackfruit-based products are shelf-stable, tapping into the growing trend of convenient and long-lasting foods.
Where This Applies
- Food Manufacturing
- The food manufacturing industry can explore the use of clean label ingredients, such as jackfruit, to develop innovative and nutritious products.
- Plant-based Food
- The plant-based food industry can leverage jackfruit's meat-mimicking properties to expand their range of meat alternatives and appeal to a wider consumer base.
- Packaged Food
- The packaged food industry can capitalize on the trend of shelf-stable products by incorporating jackfruit into their offerings, providing consumers with convenient and long-lasting options.
