Impossible Foods is Sharing a Taste of Impossible Pork at CES 2020
Laura McQuarrie — January 7, 2020 — Eco
References: impossiblefoods & theverge
The plant-based Impossible Burger is now fairly easy to find at any number of fast food restaurants and at CES 2020, Impossible Foods is offering conference show attendees a taste of its newest meatless product—Impossible Pork. The imitation pig meat has the potential to reach new audiences who are looking to reduce their meat consumption, especially as the product is designed to look and taste as meat-like as possible. Like the Impossible Burger, Impossible Pork offers a more environmentally friendly way for people to enjoy the experience of meat.
At the Consumer Electronics Show, Impossible Foods is showing off a few of the potential applications for its Impossible Pork with dishes like Impossible Pork Banh Mi, Impossible Pork Char Siu Buns and Impossible Pork Dan Dan Noodles.
At the Consumer Electronics Show, Impossible Foods is showing off a few of the potential applications for its Impossible Pork with dishes like Impossible Pork Banh Mi, Impossible Pork Char Siu Buns and Impossible Pork Dan Dan Noodles.
Trend Themes
1. Plant-based Meat Alternatives - The rise in popularity of plant-based meat alternatives like Impossible Pork creates opportunities for companies to develop innovative products that cater to consumers looking to reduce their meat consumption.
2. Environmentally-friendly Food Options - The growing demand for environmentally-friendly food options, such as Impossible Pork, presents disruptive innovation opportunities for companies to create sustainable alternatives to traditional meat products.
3. Consumer Interest in Meat-like Experiences - The consumer interest in meat-like experiences, as demonstrated by the popularity of products like Impossible Pork, opens up avenues for innovative businesses to create realistic and satisfying meat alternatives.
Industry Implications
1. Food Technology - The emergence of plant-based meat alternatives like Impossible Pork is driving innovation in the food technology industry, prompting companies to develop new techniques and processes for creating realistic and sustainable meat alternatives.
2. Restaurant and Fast Food Chains - The introduction of products like Impossible Pork creates opportunities for restaurant and fast food chains to expand their menus, catering to the increasing demand for plant-based alternatives.
3. Packaged Food and Grocery - The rise of environmentally-friendly food options, such as Impossible Pork, offers potential for the packaged food and grocery industry to develop and market sustainable and meatless alternatives to traditional pork products.
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