Balenciaga is dedicating its Autumn Winter 2022 collection to global crises. The last two years have seen the decline of global stability through the ongoing climate crisis, the pandemic, and now the war in Ukraine. The luxury label showcases its new collection at the Paris Fashion Week show with a dedication to Ukraine and the climate crisis.
The show's set design was created to reference the ongoing climate issues. It features a human-made blizzard within a cylindrical, glass-walled structure designed in collaboration with Niklas Bildstein Zaar. To show its solidarity with Ukrain, Balenciaga decorated the audience's chairs with oversized t-shirts rendered in the colors of the Ukrainian flag. The show plays on the idea of a snow globe that preserves a memory; similarly, Balenciaga is preserving the memory of the climate crisis and Ukraine's struggle.
Image Credit: Balenciaga
What's Driving This Trend
- Global Crisis Fashion
- Fashion brands dedicating collections to global crises such as climate change and war.
- Climate-inspired Set Design
- Innovative set designs that reference current climate issues and bring awareness to global crises.
- Solidarity Apparel
- Clothing and accessories rendered in the colors of a country's flag to show solidarity with their struggles.
Who This Affects Most
- Fashion
- Fashion brands can incorporate global crisis themes into their collections to raise awareness and show solidarity with current issues.
- Event Production
- Collaboration between set designers and fashion brands can produce innovative set designs that are socially conscious and bring awareness to global crises.
- Manufacturing
- Manufacturers can produce solidarity apparel for fashion brands that highlight global crisis issues and support countries in times of struggle.
