itch.io's $10, 1,000-Game Bundle Supports Humanitarian Efforts
Colin Smith — March 11, 2022 — Social Good
'itch.io,' the online creator marketplace for indie game developers to sell their content, has launched the 'Bundle for Ukraine' pack of games. This bundle costs $10 USD and contains 1,000 different games. Some of these games are large, game of the year titles such as 'Celeste' or 'Inmost,' while others are downloadable PDFs that provide instructions for running a curated 'Dungeons & Dragons' campaign.
The Bundle for Ukraine starts at a price point of $10 USD, but customers are allowed to donate any amount of money when purchasing the bundle in order to support humanitarian efforts in Ukraine. Currently, the largest single contribution was a $9,000 USD donation. On top of this, the bundle has raised over $3.6 million USD so far. The money raised will be split among two charities, which are the 'International Medical Corps' and the 'Voices of Children.'
Image Credit: itch.io
The Bundle for Ukraine starts at a price point of $10 USD, but customers are allowed to donate any amount of money when purchasing the bundle in order to support humanitarian efforts in Ukraine. Currently, the largest single contribution was a $9,000 USD donation. On top of this, the bundle has raised over $3.6 million USD so far. The money raised will be split among two charities, which are the 'International Medical Corps' and the 'Voices of Children.'
Image Credit: itch.io
Trend Themes
1. Charity Game Bundles - Game bundles supporting charitable causes are a way for game companies to increase product offerings while raising funds for worthwhile causes.
2. Pay-what-you-want Bundles - Offering bundles at a pay-what-you-want price point allows customers to feel more in control of their purchases while also incentivizing larger donations.
3. Socially Responsible Gaming - Incorporating charity and humanitarian efforts into gaming can attract socially conscious customers and improve brand reputation.
Industry Implications
1. Gaming - Gaming companies can incorporate charity and humanitarian efforts into their products or offer game bundles to raise funds for charitable causes.
2. Marketplace - Online marketplaces, like itch.io, can offer game bundles that support charitable causes and showcase the socially responsible values of their platform.
3. Charitable Organizations - Charitable organizations can partner with game developers and marketplaces to create bundles that raise funds for their organizations and increase awareness of their cause.
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