The Roar plant-based ice cream has been launched by UK-based Froneri, the joint venture owned by Nestlé and R&R, as a new dessert option with a social good twist. The ice cream aims to help endangered wild cats thanks to a long-term partnership that has been forged with Panthera to support the Tigers Forever fund. This aims to increase the tiger population by at least 50% over the course of a 10 year period.
Explaining the new Roar plant-based ice cream, Froneri explained, "The most important thing for us was the taste. It had to taste incredible and be indulgent without compromise. People deserve a super-premium, plant-based ice cream experience that delivers. It’s extremely complex to achieve and not many can get it right.”