The Roar plant-based ice cream has been launched by UK-based Froneri, the joint venture owned by Nestlé and R&R, as a new dessert option with a social good twist. The ice cream aims to help endangered wild cats thanks to a long-term partnership that has been forged with Panthera to support the Tigers Forever fund. This aims to increase the tiger population by at least 50% over the course of a 10 year period.
Explaining the new Roar plant-based ice cream, Froneri explained, "The most important thing for us was the taste. It had to taste incredible and be indulgent without compromise. People deserve a super-premium, plant-based ice cream experience that delivers. It’s extremely complex to achieve and not many can get it right.”
What's Driving This Trend
- Plant-based Ice Creams
- Opportunity for innovative plant-based ice cream flavors and formulations that cater to the growing demand for vegan and sustainable options.
- Social Impact Partnerships
- Opportunity to form long-term partnerships with conservation organizations to support endangered wildlife and social causes.
- Premium Indulgence
- Opportunity to create super-premium, indulgent plant-based ice creams without compromising taste or texture.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore and capitalize on the rising trend of plant-based ice creams, creating new products and expanding their offerings.
- Conservation and Wildlife
- Conservation and wildlife organizations can collaborate with companies to develop products and campaigns that raise awareness and support for endangered species like tigers.
- Sustainability
- Sustainable and eco-friendly businesses can contribute to the growing market for plant-based alternatives by creating innovative ice cream products with a strong focus on environmental impact and animal welfare.
