Al Chipino Tortilla Chips are "The Chip That Needs No Dip"
Michael Hemsworth — February 1, 2020 — Marketing
References: alchipino & progressivegrocer
The Al Chipino tortilla chips are a bold snack option that's intended to offer those with a penchant for crunchy snacks with a way to indulge without feeling guilty. Billed the brand as "the chip that needs no dip," the snacks are bursting with flavor to make them perfect for enjoyment on their own instead of requiring an additional side for pairing. The snacks come in a variety of flavor options including NY Deli Cheese, Bollywood Sweet & Sour, Salsa Picante, Peri Peri, BBQ Tikka Masala and more.
The Al Chipino tortilla chips are free from trans fats, cholesterol, GMOs, MSG, nuts and gluten, while also featuring a vegan recipe to make them a suitable option for consumers as a better-for-you snack.
The Al Chipino tortilla chips are free from trans fats, cholesterol, GMOs, MSG, nuts and gluten, while also featuring a vegan recipe to make them a suitable option for consumers as a better-for-you snack.
Trend Themes
1. Flavorful Better-for-you Snacks - Opportunities for companies to provide healthy and tasty snack options, targeting health-conscious consumers.
2. Chip Innovation - Opportunities to create new and unique chip recipes with non-traditional flavors and ingredients, appealing to adventurous consumers.
3. No-dip Chips - Opportunities for chips that are flavorful enough to be enjoyed solo and do not require dips or other pairings.
Industry Implications
1. Snack Foods - Companies in this industry can invest in research and development of healthier and more fun snack options.
2. Food Manufacturing - Manufacturing companies can explore new production methods and ingredients to create unique and tasty snack options.
3. Retail - Retailers can focus on carrying a variety of healthier snack options and highlighting the benefits of each to attract health-oriented customers.
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