The Optimum Nutrition Gold Standard whey protein drink is the latest grab-and-go beverage from the brand that will offer health-conscious consumers with a way to easily get the nutrition they need. The drink is available exclusively at GNC locations in the US and comes in 11 ounce servings that have 24 grams of premium 100% whey protein concentrate. The drink also contains 5.5 grams of naturally occurring branched-chain amino acids (BCAAs) to accommodate the increasing number of consumers seeking out a health-conscious option.
Director of Brand Marketing for Optimum Nutrition Sarah Lombard spoke on the Optimum Nutrition Gold Standard whey protein drink saying, "This is a huge development for longtime fans of ON protein, and for new users, who are looking for a way to supplement that fits in today’s on-the-go lifestyle. Our research and development team worked long and hard to create a formula that meets ON’s high standards for great taste and nutritional value – making this new beverage the Gold Standard by which all other whey protein drinks will be measured.”