Audi's Super Bowl ad spot is centered on sustainability and climate change, and comes set to the tune of the hit song Let It Go from Disney's Frozen. The 60-second Super Bowl commercial stars actress and climate advocate Maisie Williams and promotes the new fully electric e-tron Sportback vehicle.
In the ad, Williams can be seen sitting at an intersection, surrounded by overflowing trash bins, single-use plastic packaging and gas-emitting vehicles. Williams physically leaves the intersection and her drive away represents leaving an unsustainable future behind. Of course, she is not alone and others join her song. With its Let It Go Super Bowl ad spot for 2020, Audi notes: "The only thing you might not be able to let go of, is the song."