Luxury fashion conglomerate Kering showed solidarity with Australia during the nation's recent and devastating bushfires disaster. In total, twelve of Kering's umbrella brands made donations to the cause, raising $1 million Australian dollars in support of local relief efforts.
Participating brands included Gucci, Bottega Veneta, Balenciaga and Saint Laurent among others and aimed to reflect Kering's core values. While the fashion industry has often been criticized for its unsustainable practices -- especially when it comes to over-consumption and pollution caused by mass production -- Kering's donation is a step in the right direction.
By recognizing its role in an ongoing climate crisis, Kering aims to resonate with luxury fashion fans that are addressing sustainability concerns more when making purchasing decisions.
Image Credit: Twitter, Kering