Kering Brands Raised Funds to Fight Australian Bushfires
Jana Pijak — February 4, 2020 — Eco
References: robbreport
Luxury fashion conglomerate Kering showed solidarity with Australia during the nation's recent and devastating bushfires disaster. In total, twelve of Kering's umbrella brands made donations to the cause, raising $1 million Australian dollars in support of local relief efforts.
Participating brands included Gucci, Bottega Veneta, Balenciaga and Saint Laurent among others and aimed to reflect Kering's core values. While the fashion industry has often been criticized for its unsustainable practices -- especially when it comes to over-consumption and pollution caused by mass production -- Kering's donation is a step in the right direction.
By recognizing its role in an ongoing climate crisis, Kering aims to resonate with luxury fashion fans that are addressing sustainability concerns more when making purchasing decisions.
Image Credit: Twitter, Kering
Participating brands included Gucci, Bottega Veneta, Balenciaga and Saint Laurent among others and aimed to reflect Kering's core values. While the fashion industry has often been criticized for its unsustainable practices -- especially when it comes to over-consumption and pollution caused by mass production -- Kering's donation is a step in the right direction.
By recognizing its role in an ongoing climate crisis, Kering aims to resonate with luxury fashion fans that are addressing sustainability concerns more when making purchasing decisions.
Image Credit: Twitter, Kering
Trend Themes
1. Sustainable Fashion - Kering's donation reflects the growing consumer demand for sustainable fashion, presenting opportunities for brands to adopt eco-friendly practices.
2. Corporate Social Responsibility - Kering's initiative showcases the importance of corporate social responsibility, creating opportunities for businesses to align their values with social causes.
3. Consumer Consciousness - Kering's support for the Australian bushfires highlights the increasing consumer consciousness towards brands that contribute to meaningful causes, offering opportunities for companies to engage with socially responsible consumers.
Industry Implications
1. Luxury Fashion - Kering's donation reinforces the need for the luxury fashion industry to prioritize sustainability and social responsibility, opening doors for innovation in sustainable luxury.
2. Sustainable Business - Kering's philanthropic efforts underscore the importance for businesses across industries to embrace sustainable practices and integrate social responsibility into their core strategies.
3. Activism and Philanthropy - Kering's support for the relief efforts in Australia highlights the potential for businesses to leverage their influence and resources in support of activism and philanthropic causes.
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