Selfridges' Plastic Pollution Pop-Up Supported World Oceans Day

 - Jun 17, 2019
References: selfridges & thedieline
For World Oceans Day, Selfridges created a plastic pollution pop-up called the Project Ocean Beauty Booth to bring attention to the fact that fewer products from the bathroom are recycled as compared to those from the kitchen. Inside the sustainably focused shop-in-shop, Selfridges is showcasing sustainable alternatives like eco-friendly glitter cosmetics made from cellulose and paper-wrapped shampoo bars, as well as a variety of eco-friendly beauty products that are mindfully created and packaged.

As part of its Project Ocean mission, Selfridges is aiming to make 50% of its products better for people and the planet by the year 2022. Over the course of nine years, Selfridges' Project Ocean has removed plastic shopping bags and single-serve water bottles, plus products like toiletries that contain environment-polluting microbeads.