Hem's Los Angeles Store Boasts a Gigantic Painted Installation
Kalin Ned — February 1, 2019 — Art & Design
Hem is a Swedish furniture brand that recently opened its first permanent location in Los Angeles and one can see how the company utilized vibrancy to curate an attention-captivating colorful showroom.
The offerings exude elegance, with their contemporary aesthetics. The opening of the location was completed through a series of collaboration. For one, Hem partnered with Madera -- an American flooring company. Secondly, the furniture brand tapped San Francisco-based artist Clark Thenhaus for a gigantic mural for the outdoor patio. This creates a design-forward colorful showroom that is worth to visit.
Clark Thenhaus strategically painted a series of geometric shapes that appear scattered. With this arrangement in mind, the artist was attempting to communicate the aesthetic of paper confetti.
Photo Credits: Lauren Moore, David Salpeter
The offerings exude elegance, with their contemporary aesthetics. The opening of the location was completed through a series of collaboration. For one, Hem partnered with Madera -- an American flooring company. Secondly, the furniture brand tapped San Francisco-based artist Clark Thenhaus for a gigantic mural for the outdoor patio. This creates a design-forward colorful showroom that is worth to visit.
Clark Thenhaus strategically painted a series of geometric shapes that appear scattered. With this arrangement in mind, the artist was attempting to communicate the aesthetic of paper confetti.
Photo Credits: Lauren Moore, David Salpeter
Trend Themes
1. Vibrant Showroom Designs - Creating colorful and attention-captivating showroom designs that combine contemporary aesthetics and artworks.
2. Artistic Collaborations for Showrooms - Partnering with artists and flooring companies could be a unique approach to designing showrooms that challenge traditional marketing.
3. Geometric Shapes and Modern Design Aesthetics - Incorporating artistic and modern design elements with geometric shapes into showroom installations and displays can enhance product and brand appeal.
Industry Implications
1. Furniture - Furniture companies can captivate customer attention by designing showrooms in playful and creative ways using art installation collaborations and modern design elements.
2. Artwork - Artists can explore strategic partnerships with furniture companies to present their works in creative showroom spaces, creating an opportunity for unique marketing and showcasing possibilities.
3. Flooring - Flooring companies can expand their customer reach by collaborating with furniture companies to create a visually appealing showroom space that highlights their products' potential.
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