The Fragrance Shop's 'Sniff Bars' Change the Way People Shop for Perfume
Laura McQuarrie — February 14, 2019 — Business
References: thefragranceshop & cosmeticsbusiness
A number of trailblazing fragrance brands are doing the unthinkable by proving it's more than possible to appeal to Millennials and have consumers shop for perfume online without ever having experienced the scent of a product. The Fragrance Shop is now introducing in-store Sniff Bars, which blend the comforting physical store experience with all of the convenience of the digital realm.
One of the main advantages of the Sniff Bar is that consumers are able to experience a variety of scents to determine which ones best suit their preferences. Additionally, the in-store station gives shoppers the chance to scan QR codes to make quick purchases and specify a location where they would like their fragrance product of choice to be delivered.
Due to the success of these "disruptive digital fragrance bars," The Fragrance Shop will be introducing more Sniff Bars across the UK, featuring products from Calvin Klein, Chloé, Diesel and more.
One of the main advantages of the Sniff Bar is that consumers are able to experience a variety of scents to determine which ones best suit their preferences. Additionally, the in-store station gives shoppers the chance to scan QR codes to make quick purchases and specify a location where they would like their fragrance product of choice to be delivered.
Due to the success of these "disruptive digital fragrance bars," The Fragrance Shop will be introducing more Sniff Bars across the UK, featuring products from Calvin Klein, Chloé, Diesel and more.
Trend Themes
1. Digital Fragrance Shopping - The Fragrance Shop's Sniff Bars blend the physical and digital realm, changing how consumers shop for perfume.
2. Experiential Retail - Sniff Bars provide consumers the opportunity to physically experience a variety of scents, enhancing the in-store shopping experience.
3. Quick Purchase and Delivery - QR codes at Sniff Bars allow consumers to make quick purchases and specify a delivery location, adding convenience to the fragrance shopping process.
Industry Implications
1. Fragrance - The introduction of Sniff Bars by The Fragrance Shop revolutionizes the way consumers interact with and purchase perfumes.
2. Retail - The success of Sniff Bars highlights the potential for experiential shopping to enhance consumer engagement and drive sales.
3. E-commerce - Sniff Bars showcase the potential for blending physical and digital aspects to create a seamless online fragrance shopping experience.
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