A.S. Watson-owned fragrance retailer The Perfume Shop recently introduced a new Visual Product Search Tool that lets customers find a fragrance using an image. The feature is simple to use, customers can just take of picture of the perfume and using Google Vision API, the database will be searched for the scent.
“We are really excited about the new visual search facility on our app and predict it will really come into its own in the run up to Valentine’s Day,” said Cathy Newman, The Perfume Shop’s Marketing and Customer Experience Director. “We know that some of us leave shopping for their loved ones until the last minute and need to get the perfect gift quickly, this new technology means there really is no excuses for getting it wrong.”
Image Credit: The Perfume Shop