Dolce & Gabbana's Flagship Store in Rome Has a Digital Frecso
Laura McQuarrie — June 18, 2019 — Business
References: dolcegabbana & luxurylaunches
Dolce & Gabbana recently introduced a new flagship store in Rome and the site is one that pays tribute to the Vatican city’s unique history and architecture. The modern luxury fashion store boasts digital walls that create a dynamic fresco element, plus 59 columns and 15 different types of marble within the 800 square meter store.
The highlight of the two-level luxury flagship store is the ceiling that digitally updates Paul Troger’s 18th-century fresco and references one of the most well-known parts of the iconic Sistine chapel. As well as being able to look up and see images of animated people and cherubs in the sky, visitors will also be treated to an ever-changing sky that creates an illuson that makes it seem as if there is actually no ceiling at all within the store.
The highlight of the two-level luxury flagship store is the ceiling that digitally updates Paul Troger’s 18th-century fresco and references one of the most well-known parts of the iconic Sistine chapel. As well as being able to look up and see images of animated people and cherubs in the sky, visitors will also be treated to an ever-changing sky that creates an illuson that makes it seem as if there is actually no ceiling at all within the store.
Trend Themes
1. Digital Walls - The use of digital walls in retail spaces opens up opportunities for creating dynamic and interactive shopping experiences.
2. Dynamic Fresco - Incorporating digitally updated frescoes in interior design allows for a seamless blend of traditional art and 21st-century technology.
3. Immersive Retail - Creating immersive retail environments with elements like ever-changing skies can enhance customer engagement and bring a sense of wonder to the shopping experience.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage digital walls and dynamic frescoes to create visually stunning flagship stores that differentiate their brand and enhance customer experience.
2. Interior Design - Incorporating digital elements, such as digitally updated frescoes, in interior design can revolutionize the way spaces are perceived and create unique design opportunities.
3. Retail Technology - The use of immersive retail technologies, like ever-changing skies, presents innovative opportunities for the retail technology industry to provide cutting-edge solutions that enhance customer engagement.
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