Luxe label Dries Van Noten's clothing pop-up at Opening Ceremony Los Angeles boasts psychedelic undertones. The activation is celebrating the high fashion label's recently debuted Spring/Summer 2019 collection.
The temporary display is adorned with the mesmerizing artwork by Danish artist Verner Panton who draws inspiration from the key movements of the late 60s and early 70s. The interior boasts the creative's striking designs through large-scale photographs of his "iconic interior spaces." The motifs also translate into the aesthetics of Dries Van Noten's ready-to-wear garments. This is a particularly noteworthy collection as it marks "the first time a brand has been permitted to use Panton's designs on clothing."
The Dries Van Noten x Opening Ceremony Spring/Summer 2019 clothing pop-up will have its door open throughout April.
Photo Credits: Black Frame/ Dries Van Noten/ Opening Ceremony
What's Driving This Trend
- Psychedelia-inspired Clothing
- Fashion brands can explore collaborating with artists known for psychedelic artwork to create unique and eye-catching clothing collections.
- Art-inspired Pop-ups
- Pop-up stores can leverage the work of renowned artists as a way to create immersive and visually stimulating shopping experiences.
- Fashion Collaboration with Iconic Designs
- Brands can seek permission to use iconic artwork and designs from renowned artists on their clothing, creating exclusive and desirable collections.
Who This Affects Most
- Fashion
- The fashion industry can incorporate psychedelic designs and collaborate with artists to create innovative and trendsetting collections.
- Art
- The art industry can explore partnerships with fashion brands to showcase and promote the work of artists through clothing pop-up events.
- Retail
- Retailers can adopt art-inspired pop-up stores to attract customers with unique and visually appealing shopping experiences.
