The latest Union pop-up spotlights collaborations in fashion between the Los Angeles-based streetwear brand and others. Simply dubbed 'Union & Company,' the temporary activation finds home inside Nordstrom. The shop is a part of the retailer's dedication to unveiling the newest and greatest in menswear. The project is called 'New Concepts.'
The Union pop-up calls attention to brands like Awake NY, BornxRaised, Cactus Plant Flea Market, Our Legends, No Vacancy Inn, Reigning Champ, and more. The partnership is a first for the brand, as it has never entered a collaboration with another retailer before.
Aside from the display of fashion-forward menswear pieces, the Union pop-up also boasted some educational content in the form of an intimate panel experience with Jian DeLeon — the editorial director of Highsbobiety New York.