Celine stores in New York City, Paris, Tokyo, and Los Angeles are getting a visual make-over. While before the retail locations of the luxurious brand have enjoyed a minimalist and paired-back vibe, now the spaces will be arranged to boast "expansive sculptural interiors."
This dramatic change in visual aesthetics is motivated by a larger re-branding initative, kickstarted by creative director Hedi Slimane who made a rather "controversial decision to drop the accent from the label's logo."
The design of the new Celine stores will communicate industrial vibes and the interiors will boast heavy use of marble — which will undoubtedly amp up the luxury-focused ambiance, steel, as well as a multitude of reflective surfaces. Of course, there will be some differences accross the Celine stores but their aesthetic will be strongly unified.
Celine Stores are Getting an Overall Makeover by Hedi Slimane
1. Marble-focused Interiors - Opportunity for interior design companies to incorporate marble and reflective surfaces into their designs to convey a sense of luxury.
2. Industrial-inspired Design - Opportunity for fashion and retail companies to incorporate industrial design elements into their branded stores for a unique visual identity.
3. Unified Branded Experiences - Opportunity for companies to create a cohesive visual identity throughout all their retail locations for brand recognition and consistency.
1. Interior Design - Opportunity for interior design companies to collaborate with fashion and retail brands in creating luxurious and industrial-inspired store designs that utilize marble and reflective surfaces.
2. Fashion and Retail - Opportunity for fashion and retail companies to incorporate industrial design elements into their branded stores for a unique visual identity.
3. Branding and Marketing - Opportunity for marketing and branding companies to work with retail brands to create a unified and cohesive visual identity throughout all their retail locations.