Celine stores in New York City, Paris, Tokyo, and Los Angeles are getting a visual make-over. While before the retail locations of the luxurious brand have enjoyed a minimalist and paired-back vibe, now the spaces will be arranged to boast "expansive sculptural interiors."
This dramatic change in visual aesthetics is motivated by a larger re-branding initative, kickstarted by creative director Hedi Slimane who made a rather "controversial decision to drop the accent from the label's logo."
The design of the new Celine stores will communicate industrial vibes and the interiors will boast heavy use of marble — which will undoubtedly amp up the luxury-focused ambiance, steel, as well as a multitude of reflective surfaces. Of course, there will be some differences accross the Celine stores but their aesthetic will be strongly unified.