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Makeup Artist Eyeshadow Collaborations

The KKW Beauty x Mario Palette Features Metallic Hues

— November 15, 2019 — Pop Culture
Kim Kardashian West has teamed up with her long-time makeup artist Mario Dedivanovic to launch the new KKW Beauty x Mario palette. Though this is not the first time the duo have teamed up on a collaborative product, this latest palette is a little different than their original release.

The first palette released by Kardashian West and Dedivanovic primarily featured neutral tones. However, the new KKW Beauty x Mario palette features much warmer shades that include a metallic burgundy, a shimmering copper, a sparkling gunmetal, and a golden orange hue. The new collection of shades has officially been dubbed 'The Artist & Muse' collection and is set to launch just before Thanksgiving on November 22, 2019. Fans can also expect lipsticks to follow.


Image Credit: @kkwbeauty.
Trend Themes
1. Metallic Eyeshadow Trend - Disruptive innovation opportunity: Create a line of affordable and high-quality metallic eyeshadows to meet the growing demand for bold and shiny eye makeup looks.
2. Celebrity Makeup Collaborations - Disruptive innovation opportunity: Collaborate with influential celebrities to create exclusive makeup products and capitalize on their fan base for increased sales and brand exposure.
3. Expansion of Makeup Collections - Disruptive innovation opportunity: Extend makeup collections beyond traditional color palettes by incorporating unique, unexpected hues that appeal to a wider range of customers and cater to diverse makeup preferences.
Industry Implications
1. Cosmetics Industry - Disruptive innovation opportunity: Develop innovative formulations, packaging, and marketing strategies to stay ahead in the highly competitive cosmetics market and cater to evolving consumer preferences.
2. Beauty Influencer Industry - Disruptive innovation opportunity: Leverage the power of beauty influencers by collaborating with them to create and promote exclusive makeup products, ultimately driving sales and building brand loyalty.
3. Celebrity Collaboration Industry - Disruptive innovation opportunity: Explore collaborative partnerships with celebrities across various industries to create unique products that tap into their fan base and create mutually beneficial brand relationships.
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