Rap Snacks Launches New Flavors Honoring Cardi B and Migos
Amy Duong — February 12, 2019 — Pop Culture
References: rapsnacks.net & rapsnacks.net
Rap Snacks breaks its own record by giving Cardi B four different flavors following her win at the Grammy's last night. The CEO of Rap Snacks states, "Cardi B being featured on Rap Snacks is truly a great fit for what our brand stands for [...] a brand that embraces the evolving hip-hop culture and promotes authenticity."
The four new flavors that celebrate the artist include 'Honey Drop Butter,' 'Habanero Hot Cheese Popcorn,' 'Cheddar BBQ,' and 'Jerk BBQ.' In addition to the four new snack flavors are some new flavors that honor Migos. There is 'White Cheddar With a Dab of Ranch cheese puffs' and 'Bar-B-Quin' With My Honey With A Dab of Ranch wavy chips.'
The four new flavors that celebrate the artist include 'Honey Drop Butter,' 'Habanero Hot Cheese Popcorn,' 'Cheddar BBQ,' and 'Jerk BBQ.' In addition to the four new snack flavors are some new flavors that honor Migos. There is 'White Cheddar With a Dab of Ranch cheese puffs' and 'Bar-B-Quin' With My Honey With A Dab of Ranch wavy chips.'
Trend Themes
1. Rapper-inspired Chip Flavors - The trend of creating chip flavors inspired by popular rappers presents an opportunity for snack companies to tap into the growing hip-hop culture and appeal to a youthful audience.
2. Authenticity in Branding - The focus on authenticity in Rap Snacks' branding reflects a trend in the food industry, presenting an opportunity for companies to align their products with influential cultural figures to enhance brand reputation and appeal.
3. Expansion of Flavor Options - The introduction of multiple new chip flavors by Rap Snacks reveals a trend of expanding flavor options in the snack industry, opening up opportunities for companies to experiment with unique and diverse flavor combinations.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend of rapper-inspired chip flavors by creating their own line of snacks that pay homage to popular music artists, attracting a younger demographic.
2. Food Branding and Marketing - Companies specializing in food branding and marketing can help snack companies leverage the trend of authenticity by strategically aligning their products with influential cultural icons, creating an authentic and relatable brand image.
3. Flavor Development and Innovation - Flavor development and innovation companies can seize the opportunity presented by the expansion of flavor options in the industry, collaborating with snack brands to create unique and enticing chip flavors that cater to evolving consumer preferences.
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