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Summery Actress-Developed Wines

Sarah Jessica Parker Partnered with Invivo on a Lineup of Wines

— March 20, 2019 — Pop Culture
Actress Sarah Jessica Parker is about to make summer drinking a little bit more glamorous with her new lineup of Invivo wines. As someone who admittedly indulges in a daily post-work glass of wine, the 'Sex and the City' actress certainly knows a thing or two about vino.

Late this past February, Sarah Jessica Parker announced she was teaming up with the New Zealand-based winery Invivo on a lineup of Sauvignon Blancs and Rosés. The actress had her hand in every part of the wine-making process, including stomping around in the grape fields. While there are few specific details about the new wines available, according to co-founder Rob Cameron, "the line will look expensive, taste expensive, but have an affordable price tag." In other words, you won't need a Manolo Blahnik budget to enjoy this fancy new vino.


Image Credit: Invivo.
Trend Themes
1. Actress-developed Wines - Disruptive innovation opportunity: Collaborations between celebrities and wineries to create unique and affordable wines.
2. Affordable Luxury - Disruptive innovation opportunity: Providing high-quality and luxurious products at affordable prices.
3. Direct-to-consumer Wine Brands - Disruptive innovation opportunity: Creating direct-to-consumer wine brands that offer unique experiences and affordable pricing.
Industry Implications
1. Wine Production - Disruptive innovation opportunity: Incorporating celebrity collaborations and unique winemaking processes to create standout products in the wine industry.
2. Celebrity Collabs - Disruptive innovation opportunity: Partnering with celebrities to create new product lines and tap into their fan base for increased sales.
3. Direct-to-consumer Marketing - Disruptive innovation opportunity: Utilizing direct-to-consumer marketing strategies to reach customers and offer unique products at affordable prices.
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