Actress Sarah Jessica Parker is about to make summer drinking a little bit more glamorous with her new lineup of Invivo wines. As someone who admittedly indulges in a daily post-work glass of wine, the 'Sex and the City' actress certainly knows a thing or two about vino.
Late this past February, Sarah Jessica Parker announced she was teaming up with the New Zealand-based winery Invivo on a lineup of Sauvignon Blancs and Rosés. The actress had her hand in every part of the wine-making process, including stomping around in the grape fields. While there are few specific details about the new wines available, according to co-founder Rob Cameron, "the line will look expensive, taste expensive, but have an affordable price tag." In other words, you won't need a Manolo Blahnik budget to enjoy this fancy new vino.
Image Credit: <i> Invivo.</i>
Key Themes Behind This Trend
- Actress-developed Wines
- Disruptive innovation opportunity: Collaborations between celebrities and wineries to create unique and affordable wines.
- Affordable Luxury
- Disruptive innovation opportunity: Providing high-quality and luxurious products at affordable prices.
- Direct-to-consumer Wine Brands
- Disruptive innovation opportunity: Creating direct-to-consumer wine brands that offer unique experiences and affordable pricing.
Where This Applies
- Wine Production
- Disruptive innovation opportunity: Incorporating celebrity collaborations and unique winemaking processes to create standout products in the wine industry.
- Celebrity Collabs
- Disruptive innovation opportunity: Partnering with celebrities to create new product lines and tap into their fan base for increased sales.
- Direct-to-consumer Marketing
- Disruptive innovation opportunity: Utilizing direct-to-consumer marketing strategies to reach customers and offer unique products at affordable prices.
