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Popstar-Made Iridescent Headphones

Tove Lo Teamed Up with Urbanears for a Limited Edition Release

— February 21, 2019 — Pop Culture
Tove Lo, the Swedish popstar who's behind hits like 'Habits' and 'Talking Body' recently joined up with Urbanears to create a limited edition pair of iridescent headphones with Bluetooth connectivity.

The over ear headphones boast an ergonomic fit that makes them comfortable to wear over long periods of time, and the wireless design means clunky cords won't get in the way. With 30+ hour of wireless playtime, users don't have to worry about constantly charging the headphones either, as one charge is likely to last them for days.

With each pair of the iridescent headphones featuring a slightly different design on the ear cups, no two pairs are exactly alike. The unique design is further complemented by a glittery headband, which is padded to provide extra comfort. The Tove Lo Planar 2 Bluetooth headphones are available on the Urbanears website, where they retail for $99.
Trend Themes
1. Iridescent Headphones - Opportunity for tech companies to incorporate unique designs for over ear headphones and focus on ergonomic, wireless designs.
2. Limited Edition Collaborations - Opportunity for companies in the music and fashion industry to collaborate and release special limited edition products that appeal to their target audience.
3. Wireless Playtime - Opportunity for tech companies to design over ear wireless headphones with long lasting battery lives to eliminate the inconvenience of constantly having to recharge them.
Industry Implications
1. Tech Industry - Opportunity for tech companies to produce headphones with unique designs and long lasting battery lives.
2. Music Industry - Opportunity for music artists and tech companies to collaborate and release limited edition products like headphones that appeal to fans both as an extension of their music experience and fashion.
3. Fashion Industry - Opportunity for fashion designers, music artists and tech companies to release special limited edition products that appeal to their target audience both as an extension of their style and trendiness and for a practical purpose.
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