The cannabis-derived ingredient has been used in a variety of ways and now it is the key feature of MAD TASTY -- a CBD sparkling water that is done in collaboration between Ryan Tedder, who is the frontman of the popular band One Republic, and Interscope Records.
MAD TASTY is made to be sugar-free, as well as to boast 20mg of broad-spectrum hemp extract. The partners offer the CBD sparkling water in two flavors, including the 'Watermelon Kiwi' and 'Grapefruit.' Both are quite refreshing and bound to quench one's thirst. The beverage also features a special Sörse™ technology, which enables "water-soluble, odorless and tasteless emulsion." Finally, Ryan Tedder and Interscope Records harness the release for good as they pledge to donate 12 oz of clean water through DROP4DROP for every 12 oz can sold.
Image Credit: MAD TASTY
Why This Trend Is Growing
- CBD Beverages
- Opportunity to develop and market a variety of CBD-infused drinks with different flavors and added functionalities.
- Sustainability-focused Products
- Opportunity to integrate social impact initiatives into product offerings to differentiate from competitors and attract socially conscious consumers.
- Water-soluble Emulsions
- Opportunity to innovate the beverage industry with water-soluble, odorless, and tasteless emulsions that can enhance product quality and consistency.
Industries Being Reshaped
- Beverage Industry
- Opportunity to create new products that bridge the gap between functional beverages and recreational drinks by infusing cannabinoid extracts.
- Music Industry
- Opportunity to leverage celebrity power and combine it with social impact initiatives to create successful product collaborations that resonate with fans and new markets.
- Social Impact Organizations
- Opportunity to partner with brands and create mutually beneficial initiatives that support water scarcity and other causes, while raising brand awareness and positive image.
