Nike Korea Relies on Regional Pop Culture for Its New Campaign

 - Feb 11, 2019
References: behance.net & behance.net
Nike Korea's new campaign is active, colorful and confident. Developed by Agency Wieden and Kennedy Tokyo, the marketing initiative spotlights a dynamic environment that is full of determination. Tied to the brand's womenswear, it seeks to empower and motivate its audience.

For the imagery, Nike Korea taps celebrities that will be able to get the message accross effortlessly. Among the individuals selected are Amber Liu and Chung Ha who are big in the K-Pop scene, TV comedian Park Na Rae, as well as Sung Hyun Park who has secured a title as the "number one golf player in the world," as well as soccer player Ji So Yun.

The eclectic mix of influences truly diversify Nike Korea's campaign and are sure to resonate with regional audiences at least on one account.