Shaboink — which is a cannabis activation by American rapper Post Malone, is making two flavors of premium hemp pre-rolls available to recreational consumers. The product launch is done in collaboration with Mario Guzman's cannabis-inspired lifestyle company, Sherbinskis, and Icon Farms, which is a family-owned tobacco production company.
The two flavors of hemp pre-rolls include the 'Posty OG' by Shaboink and the 'Gelato' by Sherbinskis. Each contains less than 0.3 % of THC. The offerings are nicotine- and tobacco-free. Instead, the contents enjoy "American-grown hemp, plant-derived terpenes, and water." In addition, they come in vibrant, aesthetically pleasing packaging that answers to modern sensibilities.
Post Malone's affiliation with a cannabis-oriented brand is yet another example of an individual of celebrity status venturing into a new industry that is being embraced to a very high degree.
Why This Trend Is Growing
- Premium Hemp Pre-rolls
- Opportunity for disruptive innovation in the cannabis industry by creating premium, quality hemp pre-rolls to meet growing market demand and cater to modern sensibilities.
- Celebrity-collaborated Cannabis Brands
- Opportunity for disruptive innovation in the cannabis industry by creating cannabis brands in collaboration with celebrities to gain wider market exposure and brand recognition.
- Nicotine-free Smoking Alternatives
- Opportunity for disruptive innovation in the smoking industry by creating nicotine-free smoking alternatives that cater to health-conscious consumers and answer to modern sensibilities.
Industries Being Reshaped
- Cannabis
- The cannabis industry has an opportunity for disruptive innovation by producing premium quality hemp pre-rolls and collaborating with celebrities to gain wider market exposure.
- Tobacco
- The tobacco industry has an opportunity for disruptive innovation by producing nicotine-free smoking alternatives that cater to health-conscious consumers and answer to modern sensibilities.
- Entertainment
- The entertainment industry has an opportunity for disruptive innovation by venturing into new industries that are being embraced to a very high degree and collaborating with brands to gain wider market exposure.
