Shaboink — which is a cannabis activation by American rapper Post Malone, is making two flavors of premium hemp pre-rolls available to recreational consumers. The product launch is done in collaboration with Mario Guzman's cannabis-inspired lifestyle company, Sherbinskis, and Icon Farms, which is a family-owned tobacco production company.
The two flavors of hemp pre-rolls include the 'Posty OG' by Shaboink and the 'Gelato' by Sherbinskis. Each contains less than 0.3 % of THC. The offerings are nicotine- and tobacco-free. Instead, the contents enjoy "American-grown hemp, plant-derived terpenes, and water." In addition, they come in vibrant, aesthetically pleasing packaging that answers to modern sensibilities.
Post Malone's affiliation with a cannabis-oriented brand is yet another example of an individual of celebrity status venturing into a new industry that is being embraced to a very high degree.