Porsche Design is bravely entering the sphere of dynamic, performance-driven sportswear through this newly released PUMA collab. The active collection is slick, fashion-forward and undoubtedly functional. It includes a range of co-branded accessories, athletic garments, and sneakers. The partnership is a great example of how companies are beginning to cross-pollinate to stay relevant within the expanding market.
The collection is termed to offer stylish "high-end sportswear." The collaboration allows for each brand to target a different demographic. While PUMA enters the market for the "more sophisticated consumer, maybe a little bit older than [usual]," Porsche becomes more accessible to a younger audience. The crossover of both brands is contained in their affiliation in motorsports.
The Porche Design x PUMA collab is hoped to be the first of many.