British Columbia-based creative studio Glasfurd & Walker is tasked with creating a beauty branding identity for .eluo. — a skincare company with a flair for the contemporary.
The aesthetic of the packaging is incredibly elegant and slick in its minimalism. The color palette is intentionally subdued, communicating the ethereal vibe of the product. .eluo. is a company that "was born out of the desire to start a new dialogue around beauty" and Glasfurd & Walker wholeheartedly captures this through the beauty branding project.
The client's product is rooted in the use of clay in skincare and the establishment of a mindful daily ritual. The apothecary-style packaging and bottles tie in seamlessly with the desire of pushing calm atmospheres and perpetual self-care.