British Columbia-based creative studio Glasfurd & Walker is tasked with creating a beauty branding identity for .eluo. — a skincare company with a flair for the contemporary.
The aesthetic of the packaging is incredibly elegant and slick in its minimalism. The color palette is intentionally subdued, communicating the ethereal vibe of the product. .eluo. is a company that "was born out of the desire to start a new dialogue around beauty" and Glasfurd & Walker wholeheartedly captures this through the beauty branding project.
The client's product is rooted in the use of clay in skincare and the establishment of a mindful daily ritual. The apothecary-style packaging and bottles tie in seamlessly with the desire of pushing calm atmospheres and perpetual self-care.
What Makes This Trend Stand Out
- Minimalist Packaging
- Companies can explore creating a sleek and minimalistic packaging design to communicate a modern and contemporary vibe for their products.
- Skincare Rituals
- Incorporating a mindful daily ritual in skincare products can create a unique selling point for brands looking to stand out in the market.
- Natural Ingredients
- Brands can focus on using natural ingredients like clay, herbs, and plants to create beauty products that cater to consumers' growing demand for clean and eco-friendly alternatives.
Sectors Adopting This
- Beauty Products
- Beauty companies can innovate and differentiate themselves from competitors by creating products that prioritize minimalist packaging and a mindful skincare routine.
- Packaging Design
- Design agencies and freelancers can offer services to beauty companies looking for sleek and minimalist packaging designs that communicate ethereal and modern vibes.
- Natural Skincare
- Natural and eco-friendly skincare brands can leverage the growing demand for clean beauty products by emphasizing the use of natural ingredients and promoting mindful self-care rituals.
