Luxe Monochromatic Soft Luggage

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The Louis Vuitton Luggage Collection is Overseen by Marc Newton

— March 29, 2019 — Luxury
The latest Louis Vuitton luggage collection is "designed with the modern traveler in mind." The capsule makes use of new technology surrounding the manufacturing of soft-shell travel cases, as well as a more minimalist use of the famous LV monogram print.

The Louis Vuitton luggage collection's luxurious demeanor is communicated through vibrant colors and a subtle tonal pattern. The high fashion label calls attention to its offerings through a campaign that stars Karlie Kloss -- a model and entrepreneur, and Kris Wu who is a Chinese-Canadian multi-talent.

The outer shell of the Louis Vuitton luggage is formed via a special thermo-formed 3D technique. In addition, the designs boast a "seamless knitting technology" that adds even more minimalism to the aesthetic of the ultra-luxe offering.

The 'Horizon' collection became available to consumers on March 29th.

Trend Themes

  1. Soft-shell Luggage Manufacturing — Opportunity for companies to leverage new technology for advanced manufacturing of stylish and durable soft-shell luggage.
  2. Minimalist Luxury Travel Gear — Opportunity for companies to explore simpler design elements for high-end luggage markets to offer a sleek and modern aesthetic.
  3. Celebrity Endorsement for Luggage Brands — Opportunity for luggage brands to collaborate with celebrity influencers to increase brand visibility and drive sales.

Industry Implications

  1. Luxury Fashion — Opportunity for luxury fashion brands to explore and innovate in the luggage market to complement their existing product lines.
  2. Travel Gear — Opportunity for travel gear companies to invest in new manufacturing technologies for softer luggage products that combine style and function.
  3. Marketing and Advertising — Opportunity for marketing and advertising agencies to help brands develop creative campaigns that resonate with consumers around the luxurious and minimalist trends in travel gear.
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