Hans & Gretel's Playful Packaging Draws from Fairy Tales

 - Mar 19, 2019
References: facebook & packagingoftheworld
The packaging for candy is often as bright and eye-catching as its contents but these dessert packaging designs from Hans & Gretel sets itself apart with elements that draw from fairy tales, stories and myths. With a combination of patterns, bold colors and a "more is more" approach, the packaging designs for the candy, ice cream and coffee products help to transport customers to a fantastical imaginary world.

Hans & Gretel created dessert cups that are decorated with long, striped streamer-like attachments and ice cream holders that include practical drip guards that fan out in all directions with a burst of colors and shapes. Even the brand's coffee cups integrate colorful candy details and the playful spirit carried throughout the entire series of designs.