#VULVALUTION is a feminine health movement that sparks conversations and is intended to liberate the "taboo nether regions." Initiated by UK-based company Cult Beauty, the movement seeks to educate about "basic anatomical awareness" and empower women to celebrate sexual pleasure and be mindful of gynecological health.
The #VULVALUTION campaign sees a new, pleasure-centric collection of products that are launched in collaboration with the non-for-profit organization Lady Garden Foundation. The range of feminine health products includes pH-balanced cleansers, sex toys, a powder supplement that enhances libido, lubricants, pelvic trainers and more.
Aside from an inclusive collection that seeks to educate and make women more comfortable with their sexuality, Cult Beauty also provides an open platform for individuals to engage with the taboo aspect of the feminine hygiene conversation.