Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Dunkin' and Saucony Join Forces Once More for a Dessert-Inspired Design
Dunkin' and Saucony pay homeage to the Boston Marathon with a limited edition pair of donut sneakers. This is the dessert shop and the footwear company's second collaboration as last year the two brands released a sprinkle-infused design for the Kinvara 9.
This year, Dunkin' and Saucony are tackling the Kinvara 10 model, calling attention to the collaboration with double-branded donut sneakers that are adorned with a pattern of Dunkin's recognizable logo. To add to the playfulness of the silhouette, the collaboration also sees "a strawberry-frosted donut medallion," as well as a playful nod to the dessert shop's caffeine beverages on the tongue.
The donut sneakers are announced to the public with a playful, "sprinkle-garnished" marketing campaign.
This year, Dunkin' and Saucony are tackling the Kinvara 10 model, calling attention to the collaboration with double-branded donut sneakers that are adorned with a pattern of Dunkin's recognizable logo. To add to the playfulness of the silhouette, the collaboration also sees "a strawberry-frosted donut medallion," as well as a playful nod to the dessert shop's caffeine beverages on the tongue.
The donut sneakers are announced to the public with a playful, "sprinkle-garnished" marketing campaign.
