'Heroes of Goo Jit Zu' is an innovative new series of action figure toys from Moose Toys that's set to disrupt the category by fusing action figures with goo, slime and other texture-rich compounds. The new product line tells the story of a group of zoo animals that transformed into mutant hero fighters and broke out of the zoo to fight bad guys.
The Heroes of Goo Jit Zu characters are filled with sand, bones and faux teeth, as well as glitter and goo that encourage squishing, stretching and smashing.
Some of the fun action figure toys that kids can collect include Blazagon, a dragon-like character with lava-themed superpowers. Soon, kids will be able to discover the characters and the world they inhabit with two 11-minute mini movies.