Offering a group of 200 Genesis owners and prospective buyers a one of a kind drive experience at Pearson International Airport, the recent Genesis G70 Test Drive proved that the luxury car brand is set on doing things differently. The first drive event to take place on an active runway, the Genesis Runway Event
The Genesis Runway Event was experienced in three parts: a professional drive speed test (in which the vehicle reaches a top speed of 170km/hr), a thrill ride through an autocross course with a professional driver, and the opportunity for individuals to get behind the wheel themselves for another autocross course.
The Genesis G70 test drive is surely a memorable experience that attendees will hold onto for a long time, but it also serves as a great opportunity to better understand the Genesis Motors brand. In addition to affirming relationships with owners and building new ones with prospective buyers, the values of the brand are on clear display at an event like this; elegance, athleticism and reliable while remaining cool and boundary-pushing.
The unique, first-of-its-kind drive experience highlights the partnership between Genesis Motors Canada and GTAA (the Greater Toronto Airport Authority). The partnership paves the way for the unique Genesis Motors experience at Pearson that accompanies travellers through each stage of their journey, from the parking garage/valet to pre-boarding.
Image Credit: Genesis Motors Canada