Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Airport Runway Test Drives

The Genesis G70 Test Drive Took Place on an Active Runway

— June 26, 2019 — Autos
Offering a group of 200 Genesis owners and prospective buyers a one of a kind drive experience at Pearson International Airport, the recent Genesis G70 Test Drive proved that the luxury car brand is set on doing things differently. The first drive event to take place on an active runway, the Genesis Runway Event

The Genesis Runway Event was experienced in three parts: a professional drive speed test (in which the vehicle reaches a top speed of 170km/hr), a thrill ride through an autocross course with a professional driver, and the opportunity for individuals to get behind the wheel themselves for another autocross course.

The Genesis G70 test drive is surely a memorable experience that attendees will hold onto for a long time, but it also serves as a great opportunity to better understand the Genesis Motors brand. In addition to affirming relationships with owners and building new ones with prospective buyers, the values of the brand are on clear display at an event like this; elegance, athleticism and reliable while remaining cool and boundary-pushing.

The unique, first-of-its-kind drive experience highlights the partnership between Genesis Motors Canada and GTAA (the Greater Toronto Airport Authority). The partnership paves the way for the unique Genesis Motors experience at Pearson that accompanies travellers through each stage of their journey, from the parking garage/valet to pre-boarding.


Image Credit: Genesis Motors Canada
Trend Themes
1. Active Runway Test Drives - The Genesis G70 Test Drive on an active runway demonstrates the potential for luxury car brands to offer unique and memorable driving experiences.
2. Partnerships with Airports - The collaboration between Genesis Motors Canada and GTAA highlights the opportunity for car brands to create immersive experiences for travelers at airports.
3. Building Brand Relationships - Events like the Genesis Runway Event are an effective way for luxury car brands to strengthen relationships with existing owners and attract new buyers by showcasing the brand's values and innovative spirit.
Industry Implications
1. Luxury Car Brands - Luxury car brands can disrupt the market by offering exclusive and unconventional test drive experiences that leave a lasting impression on potential buyers.
2. Airport Services - Airports can explore partnerships with automotive brands to enhance the customer experience and provide unique offerings that align with their brand values.
3. Event Planning - Event planning companies can tap into the demand for immersive and memorable experiences by collaborating with car brands on runway test drive events and other innovative marketing activations.
3.4
Score
Popularity
Activity
Freshness