Pringles Created Art on Rice to Launch Its Rice Fusion Range
Laura McQuarrie — March 19, 2019 — Marketing
References: pringles & prnewswire
To kick off the launch of its new Rice Fusion Range, which is inspired by Eastern flavors, Pringles created miniature art on rice. The single-grain works of art are just millimeters long, giving artists a very limited amount of space to work with. For this project, Pringles commissioned Russia's Vladimir Aniskin—one of only a handful of micro artists in the world—to create small masterpieces inspired by famous Asian landmarks.
As the new snacks from Pringles feature rice in place of potatoes as the main ingredient, the art on rice offers a fun way to draw attention to this product feature. The incredible works of art were created under a microscope with a single strand of hair and the finished works of art depict the Taj Mahal in India and the Great Wall of China.
As the new snacks from Pringles feature rice in place of potatoes as the main ingredient, the art on rice offers a fun way to draw attention to this product feature. The incredible works of art were created under a microscope with a single strand of hair and the finished works of art depict the Taj Mahal in India and the Great Wall of China.
Trend Themes
1. Miniature Art - Using miniature art on unconventional surfaces can be a disruptive innovation opportunity for brands looking to create unique promotional campaigns.
2. Micro Artists - Supporting and collaborating with micro artists can be a way for brands to showcase their products through innovative and attention-grabbing art.
3. Rice-based Snacks - Developing rice-based snacks can be a disruptive innovation opportunity for food industry players looking to offer unique flavor experiences to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of unconventional ingredients and flavors to create innovative and appealing products.
2. Art and Design - The art and design industry can benefit from collaborations with brands to create miniature art pieces that promote products or convey unique messages.
3. Promotional Marketing - The promotional marketing industry can use unconventional and attention-grabbing techniques, such as miniature art, to create impactful campaigns for brands.
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