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Pringles Created Art on Rice to Launch Its Rice Fusion Range

 - Mar 19, 2019
References: pringles & prnewswire
To kick off the launch of its new Rice Fusion Range, which is inspired by Eastern flavors, Pringles created miniature art on rice. The single-grain works of art are just millimeters long, giving artists a very limited amount of space to work with. For this project, Pringles commissioned Russia's Vladimir Aniskin—one of only a handful of micro artists in the world—to create small masterpieces inspired by famous Asian landmarks.

As the new snacks from Pringles feature rice in place of potatoes as the main ingredient, the art on rice offers a fun way to draw attention to this product feature. The incredible works of art were created under a microscope with a single strand of hair and the finished works of art depict the Taj Mahal in India and the Great Wall of China.