The rumored SP Ginas are a pair that boasts an iridescent all-black upper, with contrasting red Nike Air branding on the tongue and a fully red outsole.
Highsnobiety deemed the hypothetical release as a "prime example of Jordan Brand’s famous storytelling." The aesthetic of the shoe is said to be informed by the style of a frequent Shoe Palace customer. Identified by her Instagram handle @spginagotgame, the celebrated individual sports contemporary outfits that are predominantly combining black and red colorways.
If the rumored SP Ginas are true, this is a great example of how brands can begin to engage on a deeper level with their customers as nothing would make you feel more special than having a whole sneaker designed after you.
Photo Credits: Hanzuying