Wild Turkey is giving whiskey lovers the chance to virtually join a guided whiskey tasting experience from the comfort of home by connecting through a smart speaker assistant like Amazon Alexa or Google Assistant. Activating the experience begins by voicing "Alexa, enable Wild Turkey Tasting" or "Hey Google, talk to Wild Turkey Tasting." The voice-activated multi-sensory experience transports listeners to the Wild Turkey Distillery.
At a time when people are turning to technology for entertainment, and interactions with their favorite brands, there are new opportunities for brands to share insight into their origins and unique qualities through engaging virtual experiences. As the brand describes, "Unlike other whiskey-focused smart speaker skills that simply share recipes, the Wild Turkey Tasting is uniquely multi-dimensional, channeling the perspectives and authenticity of the Russell family straight from Lawrenceburg, Kentucky."