Wild Turkey is giving whiskey lovers the chance to virtually join a guided whiskey tasting experience from the comfort of home by connecting through a smart speaker assistant like Amazon Alexa or Google Assistant. Activating the experience begins by voicing "Alexa, enable Wild Turkey Tasting" or "Hey Google, talk to Wild Turkey Tasting." The voice-activated multi-sensory experience transports listeners to the Wild Turkey Distillery.
At a time when people are turning to technology for entertainment, and interactions with their favorite brands, there are new opportunities for brands to share insight into their origins and unique qualities through engaging virtual experiences. As the brand describes, "Unlike other whiskey-focused smart speaker skills that simply share recipes, the Wild Turkey Tasting is uniquely multi-dimensional, channeling the perspectives and authenticity of the Russell family straight from Lawrenceburg, Kentucky."
Key Themes Behind This Trend
- Virtual Guided Tastings
- Companies can create customized virtual experiences that transport customers to their origins and unique qualities through engaging virtual experiences.
- Multi-sensory Voice-activated Experiences
- Through innovative technology, companies can engage customers with multi-sensory experiences using smart speaker assistants like Amazon Alexa or Google Assistant.
- Interactive Brand Engagement
- Using technology to create interactive brand experiences allows brands to connect with customers in a unique and engaging way, fostering stronger relationships with their customers.
Where This Applies
- Alcohol and Beverage
- Using virtual guided tastings can help alcohol and beverage companies to connect with their customers in a unique and engaging way, building their brand and customer loyalty.
- Consumer Technology
- Innovative companies in the consumer technology space can leverage voice-activated multi-sensory experiences to engage customers and increase brand awareness.
- Hospitality and Tourism
- Using multi-dimensional technology for guided virtual tours or tastings can help the hospitality and tourism industry to offer a personalized experience to their customers, enhancing customer satisfaction and creating a stronger brand image.
