The Waitrose Whisky Discovery Experience has been created by Waitrose Wine Tasting at Home to offer consumers with a way to improve their knowledge of the namesake spirit. The service can be booked for an in-home experience and will offer participants with the chance to taste five different whiskeys including The Chita, Maker's Mark, Jim Beam Double Oak, Highland Park 12 and Laphroaig. The host of the event will show participants how to make premium cocktails, which sodas to pair them with and even what cheeses might go with certain ones.
Drinks Experience Manager at Waitrose Wine Tasting at Home Andrew Riding spoke on the Waitrose Whisky Discovery Experience saying, "Whisky is a drink that is often enjoyed with a fizzy accompaniment, with some finding the drink overpowering. This tasting shows just how versatile whisky can be by showing guests simple and delicious cocktails and delicious food pairings.”
What's Driving This Trend
- In-home Whiskey Courses
- Opportunity for businesses to offer in-home whiskey tasting experiences and education.
- Whiskey Tasting Events
- Opportunity to organize whiskey tasting events with a focus on education and pairing suggestions.
- Premium Whiskey Education
- Opportunity to provide premium whiskey education and tasting experiences for consumers.
Who This Affects Most
- Food and Beverage
- Whiskey tastings can be incorporated into food and beverage events and promotions.
- Hospitality
- Hotels and restaurants can offer whiskey pairing menus and educational events to attract whiskey enthusiasts.
- Home Entertainment
- Companies can create at-home whiskey tasting kits and experiences for consumers to enjoy.
