To help cannabis and coffee enthusiasts celebrate National Cold Brew Coffee Day and 4/20, the SToK x DK's Awake & Bake Combo offers a special treat. The combo pairs SToK's bold and smooth black cold brew with DK's Donuts' limited-edition SToK-infused donuts.
Starting at 4:20 AM on April 20th, 2022, the first 100 customers nationwide will receive the combo for free through DK's website. In addition, the first 420 customers at DK's Donuts' LA store will also receive the free combo. The two companies want to bring customers high-quality and delicious snacks to satisfy any sweet tooth cravings they may have during the celebratory day. SToK celebrates the intersection of cold brew coffee and cannabis with a unique pairing.
Image Credit: SToK/DK's Donuts
Key Themes Behind This Trend
- Cannabis-infused Foods & Beverages
- This trend presents opportunities for food and beverage companies to explore the use of cannabis and CBD in their products.
- Limited Edition Collaborations
- Collaborations between different brands and companies for limited edition products offer unique experiences for customers and can create buzz for both brands.
- Promotional Campaigns for Holidays
- Creating special promotions or marketing campaigns for holidays and occasions can help brands increase engagement and sales.
Where This Applies
- Food & Beverage
- The food and beverage industry can explore the use of cannabis and CBD in their products to create new and innovative offerings.
- Retail
- Retail companies can collaborate with other brands to create limited edition products and exclusive experiences for customers.
- Marketing & Advertising
- Marketing and advertising agencies can help create special promotions and campaigns for holidays and special occasions to increase customer engagement and sales.
