KSENIASCHNAIDER and Kachorovska Debuted an Exclusive Boot Capsule
Colin Smith — April 5, 2022 — Marketing
References: kachorovska & hypebae
'KSENIASCHNAIDER' and 'Kachorovska,' two Ukrainian fashion labels, have partnered up to launch an exclusive cowboy boot fashion capsule. The capsule is named 'Wild at Heart,' which is a reference to the outdoor lifestyle that cowboy boots are often worn in. However, the brands are also using this capsule to promote peace and tranquility in a time of war and turmoil in Ukraine.
The Wild at Heart boots come in sky blue and tan sand. These colors showcase the fields and skies of nature, drawing a picture of peaceful land in an effort to inspire Ukrainians. The cowboy boots are also scratch-proof and weather-resistant, meaning they are just as suited for the outdoor life the capsule's name implies. The Kachorovska x KSENIIASCHNAIDER Wild at Heart boots can be purchased from Kachorovska's website for 4,900 rph, or approximately $163 USD.
Image Credit: Kachorovska
The Wild at Heart boots come in sky blue and tan sand. These colors showcase the fields and skies of nature, drawing a picture of peaceful land in an effort to inspire Ukrainians. The cowboy boots are also scratch-proof and weather-resistant, meaning they are just as suited for the outdoor life the capsule's name implies. The Kachorovska x KSENIIASCHNAIDER Wild at Heart boots can be purchased from Kachorovska's website for 4,900 rph, or approximately $163 USD.
Image Credit: Kachorovska
Trend Themes
1. Fashion Collaboration Capsules - There is a growing trend for fashion labels to collaborate and launch exclusive fashion capsules, giving the opportunity for disruptive ideas and cross-industry innovation.
2. Nature-themed Fashion - Nature-themed fashion is gaining popularity and can be leveraged as an opportunity for sustainable and eco-friendly fashion innovation.
3. Fashion with Social Cause - The use of fashion to promote social causes and address political issues is an emerging trend, providing opportunities for disruptive social innovation.
Industry Implications
1. Fashion - The fashion industry can leverage collaboration and nature-themed fashion to create innovative and sustainable designs with social impact.
2. Retail - The retail industry can cater to the increasing demand for social and environmentally conscious products by promoting and stocking nature-themed fashion capsules with social causes.
3. Social Impact - The NGO sector and social impact businesses can collaborate with fashion labels to create fashion with social causes to create awareness and raise funds for various issues.
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