This year, Wingstop is celebrating 4/20 with the launch of a new Blazed & Glazed wing flavor.
For those unfamiliar, April 20th, or '4/20,' is an unofficial holiday for celebrating cannabis culture. This year, Wingstop is marking the occasion with a 4/20-inspired wing flavor cleverly dubbed 'Blazed & Glazed.' The flavor consists of a unique blend of hemp seeds, terpenes, cayenne pepper, and strawberry – all of which aim to capture the herbal notes of the holiday. In fact, the new glaze will even produce a mouth-tingling sensation (though it will not get you high).
To celebrate the launch of the Blazed & Glazed flavor, a Wingstop food truck will visit Hippie Hill at San Francisco’s Golden Gate Park on April 20, 2022.
Image Credit: Wingstop
What's Driving This Trend
- Cannabis Culture Celebrations
- Companies can create holiday-themed products that cater to cannabis culture, especially during occasions like 4/20.
- Innovative Product Flavors
- Businesses can experiment with unique flavor combinations using unconventional ingredients like hemp seeds to create new and exciting products.
- Mouth-tingling Sensations
- Creating products that deliver unique, tingling sensations can provide a unique selling point and a memorable consumer experience.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can create holiday-themed products and experiment with unique flavors to cater to cannabis culture and create memorable experiences for consumers.
- Cannabis
- The cannabis industry can collaborate with food and beverage companies to create new products that capture the herbal notes and unique flavor of cannabis culture.
- Marketing and Advertising
- Marketing and advertising agencies can work with companies to create campaigns and experiences that capitalize on cannabis culture and create a buzz around themed products or services.
