Good News' Limited-Release Sauce is a Buzzy Game Day Snack
Laura McQuarrie — January 29, 2024 — Lifestyle
References: adweek
Cresco brand Good News is launching a jar of THC-infused wing sauce, offering a new way for chicken wing lovers to enhance their game day feasts.
Although cannabis companies can't advertise during the Super Bowl, and Cresco Labs isn't linked to the highly anticipated sporting event, the company is tapping into the excitement surrounding the Big Game as a time to share a unique sauce to enhance savory bites.
Set to be available in early February from dispensaries in the Chicago area, the THC-infused wing sauce was made possible in partnership with The Fifty/50, a local spot for fried food and beer that sells more than 1,000 pounds of chicken wings on a typical Big Game day.
Although cannabis companies can't advertise during the Super Bowl, and Cresco Labs isn't linked to the highly anticipated sporting event, the company is tapping into the excitement surrounding the Big Game as a time to share a unique sauce to enhance savory bites.
Set to be available in early February from dispensaries in the Chicago area, the THC-infused wing sauce was made possible in partnership with The Fifty/50, a local spot for fried food and beer that sells more than 1,000 pounds of chicken wings on a typical Big Game day.
Trend Themes
1. Thc-infused Products - The launch of THC-infused wing sauce demonstrates the growing trend of incorporating cannabis into traditional food products for unique sensory experiences.
2. Game Day Snacking - Good News' limited-release sauce taps into the popularity of game day feasts, providing a buzzworthy option for chicken wing enthusiasts.
3. Partnerships with Local Establishments - The collaboration between Cresco Labs and The Fifty/50 showcases the trend of cannabis companies partnering with local businesses to create innovative and enticing products.
Industry Implications
1. Cannabis - The cannabis industry continues to innovate by infusing THC into a variety of food and beverage products, opening up new market opportunities.
2. Food and Beverage - The launch of THC-infused wing sauce expands the possibilities for innovative and novel flavor combinations in the food and beverage industry.
3. Hospitality - The partnership between Cresco Labs and The Fifty/50 highlights the potential for collaborations between cannabis companies and local hospitality establishments to create unique offerings for consumers.
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