Gleaning from the chic Fendi Baguette popularized by Sex and the City in the late 1990s and early 2000s, KFC created a designer handbag of its own called The Wrapuette. This designer handbag was expressly created for the purposes of helping food lovers tote around their Twister Wrap and keep it warm until they are ready to eat it.
Priced at £198, the KFC Wrapuette helps to support the KFC Foundation with the entirety of its proceeds. Quickly and unsurprisingly, the novel handbag has already sold out online. The luxe fashion accessory from the quick-service restaurant was crafted by Salive Row artisans using supple Italian leather. Complete with a KFC keychain, the fashionable and functional accessory is coveted by Twister Wrap fans everywhere.
Key Themes Behind This Trend
- Luxe Fast Food Fashion
- Fast food restaurants partnering with fashion brands to create trendy accessories and clothing.
- Food-to-go Innovation
- Innovative solutions created to keep food warm and fresh while on-the-go.
- Charity Collaborations
- Partnerships between businesses and non-profit organizations to raise funds for charitable causes.
Where This Applies
- Fast Food
- Fast food restaurants looking to branch out and expand into the fashion industry.
- Fashion
- Fashion brands seeking to collaborate with unlikely partners and venture into new markets.
- Non-profit
- Non-profit organizations seeking unique and creative ways to fundraise and generate support.
